Volvo's S60 Joins XC40 in the Care by Volvo Program
In an OCN article published last March, we talked about how the Volvo XC40 became available in the Denver market via Volvo's own subscription service, Care by Volvo.
As Volvo puts it,
"Care by Volvo is the all-inclusive way to enjoy a new Volvo. There is no negotiation, long-term commitment or compromise. It's as easy as owning a smartphone - you can even upgrade to a new Volvo in as little as a year. With Care by Volvo, the payment, road hazard protection and normal wear-and-tear are all rolled into one flat-rate monthly payment."
By doing so, Volvo has re-written the narrative when choosing an auto and for all those commitment-phobic car shoppers out there, you may want to pay close attention, as there is now a sedan available in conjunction with the SUV. Starting at just $775 per month under the Momentum Subscription, you can enjoy an insured S60 with a 15,000-mile allowance per year and have the exterior and interior of the car match your exact specifications.
Much like ordering a meal a la carte, Volvo has turned car buying into a fluid process that shoppers can perform from their phone or desktop computer. If this system makes you feel uncomfortable, like leasing an apartment site-unseen, you can always go to your nearest Volvo dealer for a test drive to see if you even like driving the car before choosing to subscribe.
No more awkward negotiation process. No more feeling pressured into purchasing. Care by Volvo is all about catering to what YOU want. Movies, groceries, and clothing have all adapted to the digital age, it's time cars did as well.
