If you're not in on Volkswagen's April Fool's Day joke, yet, today's the day.
At this point, America is on Volkswagen's April Fools' Day joke. On Monday, March 29, the automaker "leaked" the new name "Voltswagen" and later said it was a marketing stunt. To this, we say, kudos to the Volkswagen of America marketing team; it definitely got the public's attention and dare we say, admiration, for marketing their new EVs on a dime:
Utterly brilliant bit of marketing. If they'd done it on April 1st it would've been lost, for virtually no money they've got people to know about their EVs at the cost of pissing off a couple of journalists they told it was true.
— Clew-less (@Clew_less) March 31, 2021
Oh and hasn't car journo Twitter gone nuts.
As with most April Fools' Day pranks, there are varying consequences to the pranksters.
Turns out "Voltswagen" was actually an April Fools Day lie
— Marques Brownlee (@MKBHD) March 31, 2021
... it's not April Fools day... or even the day before April Fools Day
This was awful 😭
https://t.co/rhVNW4jD0E pic.twitter.com/Bsa4TIuO76
Thoughts and prayers for the fellow communicators who pressed "send" too early on that April Fools' Day #Voltswagen press release.
— Georg Schmitt (@georg_schmitt) March 31, 2021
How many April Fools' Jokes result in...a journalist having to phone the SEC?
— Peter Campbell (@Petercampbell1) March 31, 2021
Full story on the "Voltswagen" debacle: https://t.co/ZAA4juC5rV pic.twitter.com/gGf4hUdkAk
Take the poll and let us know what you think about Voltswagen—oops, we mean Volkswagen's marketing "joke."
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