Skip the chain stores, get one-on-one treatment and a better deal with an independent jeweler.
Chain jewelers have a reputation for unnecessary markup on jewelry and watches, as well as little room for negotiation. Since they're more focused on profits, the customer experience and quality of goods are starkly low compared to visiting a local, independent jeweler. While no independent jeweler is the same, doing some research can yield insight into customer satisfaction and craftsmanship. This is particularly important when creating a truly unique piece of jewelry to be treasured for years to come.
Whether you're looking to purchase an engagement ring, an anniversary gift, or just want to make a unique piece for yourself to wear, it's worth paying a visit to an independent jeweler who will give you their full attention in bringing your gilded vision to life. The beauty of custom jewelry is that it's one hundred percent one-of-a-kind, making it all the more special to the one that wears it.
When customizing jewelry, you have a say in the metals, stones, engraving, and design and can figure out pricing from the beginning. Admit it, no one wants to find the "perfect" engagement ring only to discover that it's a few thousand dollars out of your price range. Custom jewelry is worth the time and investment, particularly if you own an heirloom piece that could do with a little updating.
Prior to visiting a jeweler, you should bring along pictures or drawings of what you have in mind for your custom piece as well as a price range. This way the jeweler can work within your budget and make suggestions based on materials and the work that the piece entails. If you already have stones you wish to incorporate, bring those along to your appointment for them to offer ideas on how to reset the stones. By the end of this experience, you have a jeweler that knows you and your style very well along with a trustworthy companion to return to when it comes to picking out a new gift or custom design.
Instead of going to a chain store that spends millions on advertising and only showcases run-of-the-mill jewelry, give the local, independent retailers a chance when it comes to investing your money in your next piece of jewelry.