This cute ranch bottle plushie is here to spread joy to ranch lovers everywhere!

If you’re one of the millions of parents tired of taking part in the Elf on the Shelf tradition, fear not! Hidden Valley Ranch is coming to the rescue! America’s original ranch dressing brand has created its own holiday ambassador, Ranch on a Branch. The plushie ranch bottle is called “Ranchie” and is on a mission to become a real bottle of ranch. He comes with an illustrated storybook that tells fans how they can help him realize his dream.

Just like the traditional Elf on the Shelf, fans are encouraged to use their creativity to put Ranchie in new scenarios each day.

"We were inspired to create Ranch on a Branch by the happiness we see Hidden Valley Ranch bring to ranch fans," said Deb Crandall, Marketing Director at Hidden Valley Ranch. "This Collector's Edition set is a perfect, and adorable, way to help put a little more joy out there this holiday season."

The Ranch on a Branch set is $30 and will be available while supplies last at HiddenValley.com. The set includes a Ranchie plushie along with a book that tells the story of his dream to become a real bottle of dressing. Hidden Valley Ranch is also donating $30,000 to Feeding America to supply meals to those in need during the holiday season. Hidden Valley Ranch fans can also buy a variety of items including sweatshirts, hats, and customized bottles of ranch dressing.

Elf on the Shelf originated from a 2005 book about an elf who watches children and sends reports back home to Santa. A lot of parents have fun generating new scenes of mischief for the naughty elf, but for some, the exercise is exhausting ...

And to alleviate parents, a casino in Las Vegas has offered up a retirement home for the elves to relieve weary parents of their elfing duties. Just box him and send him to the Silverton Casino! Plus, you’ll even get a coupon for a free drink the next time you visit.