Peloton finally recalls its treadmills, but not without some hesitancy.
After some cajoling by a U.S. Senator, the Consumer Product Safety Commission (CPSC), and some good old-fashioned peer pressure, Peloton has finally announced a voluntary recall of its 125,000 Tread+ treadmills.
Back in March, when the Tread+ treadmill pulled a 6-year-old under the rotating track, which resulted in the child's death and many adult and children injuries reported, Peloton was adamant about not recalling the $4,300 treadmill. This was even under an investigation by the CPSC which resulted in the request for the recall in April and even more so, Peloton refused to provide federal safety regulations with the identity of the deceased child.
Needless to say, Peloton experience some very negative press and feedback from consumers and changed its tune. They hired a new lawyer and came back singing a different tune. They struck a deal with the CPSC on Wednesday for a voluntary recall of 125,000 Tread+ treadmills. Customers have the option of keeping the treadmill with improved software or receiving a full refund.
John Foley, Peloton's chief executive, stated that the company "made a mistake in our initial response" with the regulators.
SAFETY NOTICE: Peloton and the U.S. Consumer Product Safety Commission (CPSC) are announcing two separate voluntary...Posted by Peloton on Wednesday, May 5, 2021
Peloton may have a long way to go after their initial safety public relations blunder. The CPSC has started work on a lawsuit against Peloton and their decrease in stock reflects the public sentiment. Senator Richard Blumenthal chairs the Senate subcommittee with oversight of the CPSC and said in a statement, "This recall is the right step—though dangerously delayed."
Do you own a Tread+ treadmill? What are your thoughts on this recall? Share in the comments.