You might want to keep these crackers out of the hands of babes.
Goldfish crackers are known as the fish-shaped snack found in toddlers' hands or on the floor of any minivan. But the kid-friendly crackers are getting a spicy adults-only makeover this spring. Pepperidge Farms and Frank’s RedHot® have collaborated for a limited edition cheddar cracker flavored with the famously hot condiment. New Goldfish Frank's RedHot® crackers will swim into stores next month and will be available while supplies last through the summer.
Despite being known as a children’s snack, the tiny cheddar crackers have many fans who grew up eating goldfish and still have a taste for them.
"We learned that adults are big fans of Goldfish and it's an appetite we've never fully satisfied," said Janda Lukin, Chief Marketing Officer, Campbell Snacks. "'Hot' is the #1 most requested Goldfish flavor across social, so we wanted to bring the heat with an unexpected partnership between Goldfish and Frank's that fans will love."
Invented in 1958 by a Swiss biscuit company, Goldfish crackers were introduced by Pepperidge Farm in the U.S. in 1962. The original flavor was a plain saltine, but over the years Campbell’s has created several flavors including pizza, sour cream and onion, white cheddar, and the ever-popular cheddar. Goldfish have also been made in different colors and character shapes as well as sweet graham cracker versions.
Goldfish Frank's RedHot® crackers are formulated with cheddar, aged cayenne peppers, and vinegar, creating a cracker flavored like the hot sauce that America puts on everything from chicken wings to mac and cheese. The brand’s catchy slogan, “the snack that smiles back, Goldfish!” will put a smile on the face of anyone who loves spicy things. Goldfish Frank's RedHot® crackers will be available anywhere that sells Goldfish crackers beginning in May of 2021. Hurry and grab yours before they’re gone.
Are Goldfish Frank's RedHot® crackers and Bloody Marys on your Sunday brunch menu? Share your recommendations in the comments.