The repurposed ice shanty has a kitchen and sleeping area and decorated with Leinenkugel's colors and merchandise.
The coronavirus pandemic has given us all a little wanderlust and Leinenkugel Brewing has just the cure. The brewery is celebrating the annual release of its Summer Shandy Weiss beer with a special contest. Now through March 11, 2021, fans can enter a contest to win a cute lakeside cabin called the “Summer Shandy Ice Shanty.” Traditionally used as an ice fishing hut in the winter, the tiny hut has been redesigned for use in the summer and will be delivered to the grand prize winner’s home, along with a year’s supply of beer. And speaking of "shanties," check these out.
With bars and restaurants closed, people have spent more time at home, resulting in higher sales of liquor and beer during the pandemic. The way people bought alcoholic beverages also changed, with online sales surging 80 percent, according to market research firm IWSR. Even when things return to normal, the industry expects delivery and online sales to continue to increase.
Courtesy Leinenkugel's, Facebook
The Summer Shanty Ice Shanty has a kitchen, sleeping area, and all of the typical ice shanty amenities including fishing holes, furnace, fishing gear, and Leinenkugel’s swag. It also has accent lighting and an audio system. The tiny cabin could be easily transported to the nearest frozen lake for fishing in the winter. The total retail value of the grand prize is more than $50,000. Leinenkugel's is also giving away 550 first prizes that include $10 towards the purchase of your favorite Leinekugel’s beverage.
To enter to win, you must send an email to [email protected] describing your favorite Leinekugel’s beer to drink in 150 words or less. First prize winners will receive their payout via Venmo, so you’ll need an account to enter. The full list of rules and regulations is available at promorules.com. The deadline to enter is Thursday, March 11, 2021, at 11:59 p.m. (CT).
How would you use your "ice shanty" this summer? Share in the comments.