It supports a grrrrreat cause!

Why are school sports important to you? Good question. Shaquille O'Neal wants to know, and if he likes what you have to say, you may just win something big!

Kellogg's is releasing a new flavor of Frosted Flakes this month, and to get the ball rolling they're launching a contest with Shaq. All you have to do is leave a comment on this post from Shaq's Instagram explaining why you think school sports are important, along with the hashtag #MissionTigerEntry. Twenty-five lucky winners will receive a box of Frosted Flakes autographed by the legend himself.

Frosted Flakes with Crispy Cinnamon Balls turns the classic cereal on its head with the addition of cinnamon-flavored basketballs and features Shaq on the box alongside Tony the Tiger. Two icons in one place!

"It's no secret I love Tony the Tiger, and having my own Kellogg's Frosted Flakes cereal has been a lifelong dream," Shaquille O'Neal said in a press release. "Now that this dream is finally coming true, I don't want fans to have to wait a second longer, so I'm giving a lucky few the chance to win one of the first boxes, signed by yours truly!"

As well as satisfying your cinnamon-sugar cravings, buying a box also supports their charity Mission Tiger, which helps expand access to school sports for children by providing renovations and supplies. Since 2019 they've helped over 500,000 kids, and have plans for 1 million more by the end of the year. You can donate $2 immediately just by scanning the receipt from your cereal. Win-win!

Are you feeling lucky? You have until April 13 to enter the sweepstakes, so the ball's in your court! You can check out the rules here.

Any basketball fans entering this contest? Sound off in the comments.