The inspired-by-Chipotle eye palette comes with free chips and guac from its namesake restaurant.
Chipotle is once again partnering with e.l.f. cosmetics on a beauty collection. The e.l.f. x Chipotle collection includes an eye palette, lip gloss, makeup bag, and an avocado-shaped cosmetic sponge. The release of the collection will include a media blitz with videos, tutorials, and a clubhouse session.
Chipotle is also introducing a new vegan entreé called the "Eyes. Chips. Face. Bowl." created by drag performers Trixie Mattel and Kim Chi. Every purchase of the Chipotle eye palette comes with a code for a free order of chips and guac from Chipotle.
The e.l.f. x Chipotle collection eye palette is inspired by the colors of Chipotle ingredients with earth tones, greens, and golds. Priced at just $16 the entire collection is cruelty-free and vegan. The lip-plumping “Make It Hot” lip gloss ($8) resembles Chipotle hot sauce, the “Eyes Chips” makeup bag ($18) looks just like a bag of chips, and the “Extra Guac” sponge set ($10) is made up of two sponges that look like an avocado.
Eyes Chips Makeup Bag, $18 courtesy e.l.f. cosmetics
The collection launches on March 10, 2021, at elfcosmetics.com, chipotlegoods.com, and on the mobile app NTWRK. Fans that are e.l.f. Beauty Squad members can access the launch one day ahead on March 9. The NTWRK app will debut the collection at 11 a.m. with a special video by DJ Brittany Sky. Trixie Mattel and Kim Chi will give each other makeovers with the new collection on YouTube and iLL Wayno and Holla FyeSixWun will debut a remix of the e.l.f. Tik Tok track. Ahead of the launch on March 8, a panel will discuss women and beauty in a special Clubhouse for International Women’s Day.
The Eyes. Chips. Face. Bowl will also debut on March 10 at Chipotle restaurants. The vegan bowl is made with white rice, pinto beans, tomatillo-red salsa, roasted chili-corn salsa, guac, lettuce, and a side of chips. The bowl will be available through Wednesday, March 17.
Are you going to eat it or apply it? Let us know in the comments what you think about this makeup/food collab.