The 2019 trend is back to save winter fashion (again).
#StickofButter was born when Harling Ross, former Brand Director of the (no longer updated) fashion site (Man) Repeller, got "dressed on a chilly winter morning" and, looking in the mirror, "realiz(ed) I resembled a stick of humanity’s most beloved condiment, spread, ingredient, still life inspiration and table mainstay: butter." And just like that, a movement was born.
Although Ross's delightful piece, The Best Winter Style Hack Involves Lots and Lots of Butter, was published in February of 2019, the movement (yes, we're calling it a movement) is alive and well. (And has spawned delightful spin-offs, like Oat-Milk Dressing. No white after Labor Day? Forget about it.) And in 2021, it's back to save us from boring winter fashion (again).
Why butter? And just how does one begin to dress like everybody's favorite condiment? Ross writes:
"I realized this approach conveniently unites four key factors of interest: a food that makes even the most mundane foods taste like edible nirvana (see: pasta, bread, eggs)...; a viable social media hashtag (search #stickofbutter and in you’re in for a treat); an incredibly easy formula (all you have to do is combine your favorite white, ivory, yellow and taupe clothes and poof!); and a reprieve from the doldrums of typical winter dressing (which often involve lots of utilitarian drabness)."
If you're still unconvinced, look no further than Instagram. #StickofButter is still being regularly posted from around the world, from individuals and fashion brands alike. We've collected our favorite looks here, but if you find yourself inspired, there's still a whole world of stick of butter scrolling available to you.
These neutrals are as lawful and lovely as it gets.
Stick of Butter doesn't have to be cozy core—it can also be sleek and retro, like this Desperate Housewives-inspired outfit.
Girlthrifted walks the fine line between cuddly winterwear and chic streetwear so well, thanks to that crisp silhouette and cozy details.
The cutest stick of butter we've ever seen!
As Ross writes, "So what are you waiting for? The #stickofbutter gang awaits with open arms and well-greased hearts."
Which #StickofButter look inspires you? Tell us in the comments how you'll be wearing this winter trend.