What's YOUR state's favorite candy? Find out below.

Valentine's Day is drawing nearer! To celebrate the day of love, CandyStore.com has released the most popular Valentine's Day candy for 2023 by state.

According to the National Retail Federation, consumer spending is expected to reach $25.9B, with a record number of people buying candy this year (roughly 57% of consumers).

Below is a breakdown of the most popular Valentine's Day candy by state for 2023:

Most Popular Valentine's Day Candy of 2023, By State (Top 3):

valentine's day favorite candy of 2023 map
Courtesy of CandyStore.com
  • Alabama    
    1. Candy Necklaces
    2. Conversation Hearts 
    3. Heart-Shaped Box of Chocolates
  • Alaska
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. Cinnamon Bears
  • Arizona
    1. M&M's
    2. Heart-Shaped Box of Chocolates
    3. Conversation Hearts
  • Arkansas
    1. Hershey Kisses
    2. Conversation Hearts
    3. Ghirardelli Gift Box
  • California
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. M&M's
  • Colorado
    1. Heart-Shaped Box of Chocolates
    2. Conversation Hearts
    3. Hershey Kisses
  • Connecticut
    1. Heart-Shaped Box of Chocolates
    2. M&M's
    3. Conversation Hearts

  • Delaware
    1. Hershey Kisses
    2. Conversation Hearts
    3. Chocolate Hearts
  • Florida
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. Chocolate Roses
  • Georgia
    1. Heart-Shaped Box of Chocolates
    2. Chocolate Roses
    3. Conversation Hearts
  • Hawaii
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. Candy Necklaces
  • Idaho
    1. Conversation Hearts
    2. Hershey Kisses
    3. M&M's
  • Illinois
    1. Conversation Hearts
    2. Chocolate Roses
    3. M&M's
  • Indiana
    1. Heart-Shaped Box of Chocolates
    2. Conversation Hearts
    3. Chocolate Roses
  • Iowa
    1. M&M's
    2. Conversation Hearts
    3. Ghirardelli Gift Box
  • Kansas
    1. M&M's
    2. Heart-Shaped Box of Chocolates
    3. Ghirardelli Gift Box
  • Kentucky
    1. Chocolate Roses
    2. Conversation Hearts
    3. M&M's
  • Louisiana
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. M&M's

  • Maine
    1. Chocolate Hearts
    2. Ghirardelli Gift Box
    3. Conversation Hearts
  • Maryland
    1. M&M's
    2. Conversation Hearts
    3. Heart-Shaped Box of Chocolates
  • Massachusetts
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. Chocolate Hearts
  • Michigan
    1. Cupid Corn
    2. Heart-Shaped Box of Chocolates
    3. Conversation Hearts
  • Minnesota
    1. Heart-Shaped Box of Chocolates
    2. M&M's
    3. Conversation Hearts
  • Mississippi
    1. Heart-Shaped Box of Chocolates
    2. Conversation Hearts
    3. Chocolate Roses
  • Missouri
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. Hershey Kisses
  • Montana
    1. Chocolate Hearts
    2. Conversation Hearts
    3. Heart-Shaped Box of Chocolates
  • Nebraska
    1. Cupid Corn
    2. Heart-Shaped Box of Chocolates
    3. Chocolate Hearts
  • Nevada
    1. Heart-Shaped Box of Chocolates
    2. Conversation Hearts
    3. Chocolate Roses
  • New Hampshire
    1. Heart-Shaped Box of Chocolates
    2. Conversation Hearts
    3. Chocolate Hearts
  • New Jersey
    1. M&M's
    2. Heart-Shaped Box of Chocolates
    3. Conversation Hearts

  • New Mexico
    1. Chocolate Roses
    2. Heart-Shaped Box of Chocolates
    3. Candy Necklaces
  • New York
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. Cinnamon Bears
  • North Carolina
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. Cupid Corn
  • North Dakota
    1. M&M's
    2. Conversation Hearts
    3. Heart-Shaped Box of Chocolates
  • Ohio
    1. Heart-Shaped Box of Chocolates
    2. Cupid Corn
    3. Conversation Hearts
  • Oklahoma
    1. Heart-Shaped Box of Chocolates
    2. Conversation Hearts
    3. Chocolate Roses
  • Oregon
    1. Hershey Kisses
    2. M&M's
    3. Heart-Shaped Box of Chocolates
  • Pennsylvania
    1. Hershey Kisses
    2. M&M's
    3. Conversation Hearts
  • Rhode Island
    1. Chocolate Hearts
    2. Heart-Shaped Box of Chocolates
    3. Conversation Hearts

  • South Carolina
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. Ghirardelli Gift Box
  • South Dakota
    1. Hershey Kisses
    2. Conversation Hearts
    3. Chocolate Hearts
  • Tennessee
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. Wild Berry Skittles
  • Texas
    1. Hershey Kisses
    2. Heart-Shaped Box of Chocolates
    3. Conversation Hearts
  • Utah
    1. Hershey Kisses
    2. M&M's
    3. Conversation Hearts
  • Vermont
    1. M&M's
    2. Conversation Hearts
    3. Candy Necklaces
  • Virginia
    1. ​​​​​​​Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. Cupid Corn
  • Washington
    1. Conversation Hearts
    2. Heart-Shaped Box of Chocolates
    3. Chocolate Roses
  • Washington, D.C.
    1. Heart-Shaped Box of Chocolates
    2. Conversation Hearts
    3. Cinnamon Bears
  • West Virginia
    1. Conversation Hearts
    2. Cupid Corn
    3. Candy Necklaces

  • Wisconsin
    1. Conversation Hearts
    2. Hershey Kisses
    3. Ghirardelli Gift Box
  • Wyoming
    1. Chocolate Roses
    2. Conversation Hearts
    3. Heart-Shaped Box of Chocolates

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Kristina Shriver
Associate Director of Our Community Now. When not writing or reading, Kristina likes to dance like no one is watching and enjoys speaking in vague movie references/quotes, which only a select few in her circle truly understand. A huge nerd, she loves attending comic book conventions (in costume, of course!) and engaging in geek-fueled conversations with anyone who is willing to listen to her ramble. She also dedicates her spare time to supporting various mental health organizations.
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