TUCSON, Ariz. (13 News) - The University of Arizona football team has its first home game in a month this weekend. The tailgate party is sure to be packed, and you may see people carrying around gallon jugs. It’s a drinking trend called a “BORG” that started on social media, mostly TikTok.

“BORG” stands for “Black Out Rage Gallon,” so it’s not a mystery why that sounds some alarm bells. These mixtures vary wildly - in ingredients, and risk. The jugs are often decorated, or labelled with a funny name. Inside is a personalized punch of water, alcohol, and flavored electrolyte powder.

It’s become a campus staple, similar to what parents may remember as “jungle juice.” There’s no real recipe - It’s all up to the drinker. The all-day drink idea makes alcohol consumption harder to track.

”It does not taste like alcohol, so it goes down very quickly,” a University of Arizona student told 13 News.

Social Media posts tout BORGS as a way to stay hydrated and prevent hangovers, while lowering the chance of someone sneaking something into your drink. In practice, estimating and alcohol do not mix.

”A lot of people use it during day parties outside, so it’s easy to get hot and think you’re keeping yourself hydrated, but really you’re just drinking a lot of alcohol,” another student told 13 News.

Last year at the University of Massachusetts, the fire department sent 28 ambulances out to a “significant number of alcohol intoxication” calls linked to BORGs in one weekend.

Some colleges are cracking down on tailgating, enforcing stricter rules to keep students safe. They could get help from another social media buzzword: “mindfulness.”

“Think about how much alcohol they want to put in it,” said Dr. Sarah Church, who’s been treating substance abuse for 20 years, and started Wholeview Wellness . “Some people put in up to 19 shots in there, That’s like 19 beers in one drink, which is really dangerous and can lead to a lot of negative consequences for people.”

Church says, tailgaters with partying to do should take time to plan ahead - and check in with friends regularly while drinking.

”If you’re gonna be there for eight hours... how many drinks do you want to have in those eight hours? If it’s four drinks, that’s one drink every two hours,” said Church.

She recommends bringing non-alcoholic options, and switching off.

“They can also decide to put only a couple of shots in there. And then they’re just drinking a lot of electrolytes and water and flavoring,” Church said.

Taking the time to talk or think this through can keep BORG drinking from becoming binge drinking. That’s a conversation parents should have with their students, too. The BORG trend has reached high schools now.

If you need help, call the Substance Abuse and Mental Health Services Administration national hotline at 1-800-662-HELP (4357).