The streaming service will host a monthlong #MaraThrone.
On April 10, HBO Max will kick off its "Iron Anniversary," celebrating the 10 years since the Game of Thrones April 17 premiere. While the massive hit show had its ups and downs, to put it lightly, it changed television as we know it, and HBO doesn't aim to let us forget. In that spirit, they've put together a month's worth of Game of Thrones-related events, challenges, and merchandise.
Already, according to Entertainment Weekly, "HBO Max has launched a new Game of Thrones Spotlight Page that highlights fan-favorite episodes, behind-the-scenes documentaries, and recommendations for other HBO Max offerings." Then, starting on April 10, HBO will begin its #MaraThrone, airing all episodes of Season 1 starting at 10 a.m. ET on HBO 2. From there, fans are on their own to rewatch the entire series on HBO Max, with cast members popping in for encouragement.
The cast members will be doing more than getting fans to rewatch their best (and worst) Westeros moments—they'll also put in plugs for 10 charities, which audience members will be encouraged to donate to which include: Women for Women International, World Central Kitchen, Conservation International, International Rescue Committee, UNICEF, FilmAid International, SameYou, Royal Mencap Society, National Urban League, and the Trevor Project.
And because Game of Thrones infamously brought in a lot of money for HBO, what better way to celebrate than with even more opportunities to spend your cash? Entertainment Weekly reports that "Mikkeller is releasing a new range of beers inspired by the series, starting with the Iron Anniversary IPA," Funko will put out "iron-textured" Game of Thrones figures, and, in a plot twist worthy of Season 8, Fabergé (yes, that Fabergé) has partnered with Game of Thrones costume designer Michele Clapton to create a show-inspired egg. No, it's not a dragon egg. Instead, the Fabergé Game of Thrones Egg "is symbolic of Daenerys’ dragon eggs, while intertwining subtle nods to her stand-out costumes which celebrate the landscape around her and her evolving story arc," and it "opens to reveal a beautiful surprise in the form of a crown sat majestically atop a glistening crystal base."
Fabergé x GAME OF THRONES Collaboration // Josina von dem Bussche-Kessell, our Global Sales & Business Development...Posted by Fabergé on Thursday, April 8, 2021
Are you going to do the #MaraThrone? And would you ever buy that egg? Tell us in the comments.